ZeroPET is an exclusive Mountain Falls recycling initiative in partnership with Recycle 1st. Our aim is to create a sustainable, zero PET footprint. Through our self-imposed recycling targets, we are committed to eradicating our impact on the environment. Our mission is to collect 2.5 million PET bottles per year, by removing 2 PET bottles for every one we sell – that’s 50 tons of PET per year! Through our ZeroPET Foundation, we will be supporting various community projects through school education drives with the proceeds generated through PET recycling.